Lake County Visitors Bureau Rebrands as Tour Lake County
(Painesville, OH) – The Lake County Visitors Bureau, which has gone by the name of Remarkable Lake County, OH for nearly six years, is proud to announce new long-term branding and its 2024 marketing campaign. As the official Destination Marketing Organization for Lake County, the organization has rebranded as Tour Lake County and released a new logo, brand identity and website.
Over the past several years Lake County has seen a significant increase in the number of tourists coming to the area as well as growth in the number of new travel and tourism-focused economic development projects in Lake County. The new Tour Lake County brand will clearly identify many of Lake County’s most well-known tourism assets at-a-glance as well as position the organization to more clearly articulate its mission of promoting Lake County’s tourism assets to increase overnight stays and drive economic development for its members, stakeholders and communities.
The new brand will amplify the already successful, award-winning marketing campaigns the organization has been running over the past several years. Significant research was done in conjunction with Cleveland-based Twist Creative to guide the direction for the new brand, identity and marketing messaging. Over 1,000 people engaged in this process including Lake County Visitors Bureau member organizations, local travel and tourism stakeholders, area business leaders, prior visitors and even people who have never visited the area – yet! This broad and diverse group of people provided valuable insight into the development of the brand and helped shape future marketing messaging.
Following this research, Tour Lake County enlisted the help of Dan Simon from Studio Simon and Skye Dillon from Skye Design Studios to turn this feedback and research into a new visual identity. The design team has worked on branding projects for major entities and events including The Super Bowl, NASCAR, Major League Baseball, Minor League Baseball and even the Kentucky Derby.
““We are ecstatic with the new Tour Lake County name and brand and can’t thank our partners, members and stakeholders enough for their time, feedback and input that helped us get to this point,” ”
“We are ecstatic with the new Tour Lake County name and brand and can’t thank our partners, members and stakeholders enough for their time, feedback and input that helped us get to this point,” said Neil Stein, Executive Director of Tour Lake County. “The new Tour Lake County brand helps us clarify our marketing messages, and who we are as an organization, as we continue to strategically invest with the forward-looking goal of continued economic development and growth within the travel and tourism industry here in Lake County, Ohio.”
Trista Wright, Creative Director at Tour Lake County, added, “When I came here in 2019 the Remarkable Lake County, OH brand was recently established and as a designer, you must embrace your brand. I felt a lot of loyalty to that brand, but it was definitely time to step out of the shadows of that brand legacy and create something our community would get behind. I am so grateful to my team and our partners for coming up with something that represents our incredible county in a way that will tell our story, at a glance, to prospective visitors; that is what branding is all about.”
The 2024 marketing campaign titled “Your Tour Starts Here” will be the initial advertising campaign for the new Tour Lake County brand. The robust paid media campaign will feature broadcast and digital television spots, programmatic display ads, paid social media, influencers, online contests, print advertising, billboards, Laketran bus ads, sponsorships and targeted podcast advertising.
Katie Montz, Director of Digital Marketing & Strategy, remarks, “Our 2024 marketing campaign aims to show off the wide range of attractions throughout Lake County that appeal to many different types of travelers. Whether you are a young family looking to start your tour at the beach or you're a couple escaping for a weekend away by starting your tour at a winery, our goal is to inspire you to Tour Lake County, Ohio.”
In addition to the paid marketing initiatives of Tour Lake County, the organization has also launched a new online presence and website at TourLakeCounty.com. The site features updated branding, trip itineraries for all types of travelers, a new, interactive event calendar, enhanced member profiles, features on the Lake County Taco Trail as well as the 30+ wineries of the Grand River Valley, Ohio’s Wine Country, and so much more. Plus, visitors will want to watch the new, “Newsstand” portion of the site as it will be continuously updated with stories related to happenings within the travel and tourism industry here in Lake County.
About the Lake County Visitors Bureau – Tour Lake County
The Lake County Visitors Bureau, Tour Lake County, is a 501c6 nonprofit and is the official destination marketing organization for Lake County, Ohio. Follow on Facebook, Instagram and Twitter for the latest on travel and tourism in Lake County. For more information contact Tour Lake County at 440-975-1234 or visit TourLakeCounty.com.
Media Members: To access the full suite of brand marks, logos and the new Tour Lake County Style Guide please visit https://www.tourlakecounty.com/marketing-materials. If you need high-resolution, EPS versions of any of these marks, please email Trista Wright at Trista@TourLakeCounty.com.